Make Money, E-commerce and Credit Card Processing Information

EEE

How to Gain Your Visitors Trust

If you are serious about selling on the world wide web and being successful, your number one priority must be gaining your visitor's trust. Without trust you won't sale much and that's really being optimistic. How do visitors know that they can trust a web site enough to buy? In this article I'll show how to gain the trust of your visitors.

The first impression can be everything. Studies have shown that visitors can determine almost immediately whether they can trust you or not. Making it essential that you have good, clean and professional looking web design. The web design should be easy to the eye and easy to navigate. It should also load fast and require nothing to download in order for it to be viewed, such as flash and Java.

Provide your visitors a way for them to contact your business. Many visitors will look for this information, some don't even realize they do. If you don't provide it you are sure to lose sales. They need to know this information, just in case they need help or want to return the product or want to make a comment. You need to provide a mailing address, phone number and email address/contact form.

Secure Sockets Layer certificate is also important part of gaining your visitor's trust. Secure Socket Layer is a protocol that sends encrypted data over the Internet. Secure Sockets Layer certificate shows that all information being transmitted on your web site will be passed on securely and is protected. Some people will not even think about buying from a web site that don't at least offer this as an option.

Testimonials can be a wonderful way to gain your visitor's trust in your product or service. Testimonials show that people that have bought from you are pleased with your product or service. Also, never make up testimonials, this can hurt you more then it helps because it's not too hard for you to be caught in the act. This may lead people to believe that all your testimonials are fake and that you can't be trusted.

Internet surfers are ever more looking at the privacy statement on web sites because of the fear of personal information getting into the wrong hands. You need to let your visitors know exactly how you will be using their information you collect and how you'll be storing it. Visitors need to know if their information will be sold or shared with any third party and if you sale or shared the information with any third party, what information will you give out?

Also what security measures will you take to protect the information you have collected and how can they change or delete any of their information? It's also a good idea to get your privacy statement certificate by an organization that's well known and trusted. Most of these organizations make sure your privacy statement is fair to the internet surfers.

Money back guarantees are becoming very popular and for good reason, they show that you are confident in your product or service and that you have nothing to hide. It removes all risk to your customers and makes them much more likely to buy from you. Further more, remember to honor all refund requests in a timely manner without fighting with them. Just suck it up and give them the refund.

Provide a sample or trial of your product or service. This will allow your potential customers to test out the product or service before making any commitment. Some potential customers may have never got the product or service from you before because of the fear that it wasn't what they really wanted and needed. Just like offering the money back guarantees, this too will show that you are confident in your product or service and that you have nothing to hide.

Getting endorsements from an another well known and respected organization(s) or person(s) will help prove your claims. The integrity and expertise of the person or organization endorsing your service or product also plays a role. Someone that's consider an expert about one of your service's or product's subject would be better then someone that don't know much or anything about it.

Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer.

RELATED ARTICLES

Why Ecommerce is Not Ready for My Daughter or Me
As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.

How To Accept Credit Cards Without a Merchant Account
To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financial institution.

Google to Compete with PayPal?
PayPal is secure in its domination over the electronic payment industry, at least for now.

Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" ? Heidi Richards

Ecommerce Comes from Customer Satisfaction
Online shopping is convenient, but many companies whose web sites do brisk sales often leave consumers wanting. That's according to ForeSee Results, a research company that studied customer satisfaction among Internet shoppers. One way to improve the experience is gift cards, according to Merchant Commerce (http://merchantcommerce.net), an e-commerce services provider. Gift cards can be used to reward loyal customers and to attract new clients. "People love to tell their friends about new shops or products they have found," said Rebecca Campbell, Manager of Merchant Commerce. "Gift cards get shoppers in the door, whether it's a Web store or a physical outlet."

How To Sell Your Products Online?
E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. According to Forrester Research, another reputable research company, business to consumer e-commerce will hit US $230 billion by the year 2008. While offline retail sales are staggering and will continue to do so in near term, online retail sales will show a hefty 19 percent consecutive year over year growth! And by the same year, two third of all US households will buy some kind of products and services online. In 2003 alone 97 million consumers will make some kind of purchases through the Internet.

Drop-Shipping ? A Great Way of Making Money Online
Using the Internet to sell products and services to ever increasing number of net users is a good way to start your own business. If you are not taking advantage of this great opportunity you are just missing the boat! Consider this: e-commerce, contrary to popular believe, is thriving and increasing at a double digit growth rate. According to Jupiter Research, Online sales during this holiday season in United States are expected to reach $21.6 billion, a 19 percent increase over the same period last year. Jupiter also predicts in the report that 86 million U.S. residents will make holiday purchases online this year compared to 73 million last year, which is an 18 percent increase.

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them.

Evaluating Vendors of Ecommerce Fulfillment Services
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.

Online Business- What Makes It a Success!
Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

Ecommerce - Boost Your Business ROI
Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not?

Electronic Commerce and WTO
The Internet may not be useful for all businesses, nor do all have to develop an Internet information strategy. Some businesses are concerned with the start-up costs of connecting such as purchasing hardware and software, subscribing to an Internet connection or service provider, and training staff. Others are concerned with the necessary search and navigation skills one has to develop to be able to use it as a cost effective business tool. Some businesses are concerned that, as a result of technical congestion during certain times, the Internet will not effectively improve their ability to disseminate and retrieve information. Most businesses are concerned about Internet security relating to issues of unwanted intrusions into sensitive databases, electronic payments, contracting with authorized parties and protection from electronic viruses.

Developing a Winning e-Commerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. But there is a dark cloud hovering over this sunny e-commerce landscape called poor web site design. Let's explore some of the reasons why consumers are not reaching for their credit cards after perusing an e-commerce web site.

Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.

Intranet Project Names - Some Ideas
"What's in a name? That which we call a rose By any other word would smell as sweet."

The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
Did you know that 80% of all sales are made after the 5th contact?

One Point Two Billion
In this surreal world of the internet, anyone, even you, can put your point across to a staggering number of people in every country on the planet.

Is Your Business Afraid of the Internet?
My Business is Afraid of the Internet

Selling Globally Through a B2B Exchange
Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location. For some new participants of a B2B Exchange, it appears to be a goldmine as they discover unexpected quantity of readymade clients without much effort from their side. Of course, there are many other great benefits companies can reap from getting involved in a B2B Exchange.

12 Easy and Effective Ways To Create Reports
1. Combine a few of your articles into a free report. Make sure that each of the articles fits the theme of your report.

home | site map