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How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them. Two Pillars of a Successful Web Site For a web site to get close to fulfilling its potential, you need absolute clarity on two points. Online Business- What Makes It a Success! Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means. How To Accept Credit Cards Online Anyone with an online business, whether for auctions, services, or virtually any type of product, has asked the same question at some time during their quest to create the ultimate online business - "How do I accept credit cards?" Is Your Website Credit Card Friendly? In my last column I discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and enhance cash flow. I also pointed out that you may have to look beyond your local bank for help in getting things set up. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website. Shopping from Your Cell Phone with Froogle Wireless Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability. How To Eliminate Credit Card Refunds From Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? Writing Web Pages: Get To The Meat Faster Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more. Intranet Project Names - Some Ideas "What's in a name? That which we call a rose By any other word would smell as sweet." PayPal Powered Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services. How to Boost Conversion Rates, While Lowering Merchant Account Fees! Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don't know that using AVS can also reduce your number of legitimate orders. The Origins of E-Commerce What is the Internet? Beginner Ecommerce Mistakes This is a short article because in the constraints of time and space preclude me from writing a 10 page article. Recently i built a ecommerce web site titled Cynscorion Products that sells knifes. I originally set out in July of 2004 to build an ecommerce site to bothe earn extra income and as a challenge to myself. 10 Reasons Why People Wont Buy A Second Product From You 1. You didn't follow up after the first sale. After the The Ecommerce Business Plan Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business. eCommerce Software Solutions All of the long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off-in a big way! Affiliates are signing up every single day and the clicks have really turned into cash. 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Free Competition Analysis for E-Commerce Startup For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis' is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part. How e-business and e-Marketing are Changing Internet now days became a real marketplace and many many companies using Internet as a online Selling and Customer Care or Support Tool for their Products and Services. Electronic Commerce and WTO The Internet may not be useful for all businesses, nor do all have to develop an Internet information strategy. Some businesses are concerned with the start-up costs of connecting such as purchasing hardware and software, subscribing to an Internet connection or service provider, and training staff. Others are concerned with the necessary search and navigation skills one has to develop to be able to use it as a cost effective business tool. 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